Referrals can lead to new clients, new ideas or a new job
Are you looking for new clients, new ideas or a new job and feeling stuck? You have a difficult task, especially if you lack experience or legitimacy in some way.
If this is the case, consider identifying people who are “super-connectors”. These super-connectors are not themselves clients or investors, and they don’t have a job to offer. They are, however, connected to the types of people you would like to meet. For example, people who have invested previously in the industry of your target clients, event organizers who know all of the companies in your target industry or a coach or consultant who works with clients in the field where you want a job.
People buy from those they trust. Connections with credible people who can refer you through an introduction will build your reputation and make it easier to acquire future clients, new ideas or your dream job.
If you know super-connectors, especially those who are matchmakers or givers, why not ask for the help you need? Research suggests that innovators ask for help as well as give help to others. When you make a specific request to which they can respond, people feel good about giving back and sharing their expertise.
In this season of giving, consider asking for help from super-connectors. And consider paying it forward yourself.
You can learn more about these ideas in my new book, Networking: Coffee not Cocktails.
Questions for consideration.
1. Are you trying to do something new and feeling stuck for ideas? Can you identify super-connectors who could refer you to the right types of people?
2. Are you able to make a specific request so these super-connectors know how to help you?
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